The Bank of Punjab Head of Marketing Strategy & Branding Job 2026 is a senior-level banking career opportunity in Lahore for experienced professionals with a strong background in marketing strategy, brand development, corporate communications and strategic initiatives. The Bank of Punjab is hiring one professional for this position at Band-5 to Band-3, with applications open until 12 September 2026. The bank’s official careers page confirms the Lahore posting, grade range and application dates.
The position is aimed at candidates capable of leading brand strategy at an organizational level rather than managing only individual marketing campaigns. The successful candidate will be responsible for developing the bank’s brand positioning, aligning marketing plans with business priorities, managing marketing resources, coordinating with business teams and overseeing both traditional and digital communication initiatives.
Job Details
Position: Head of Marketing Strategy & Branding
Organization: The Bank of Punjab
Department: Corporate Banking, Staff & Strategic Initiatives
Grade: Band-5 to Band-3
Number of Positions: 01
Location: Lahore, Punjab, Pakistan
Qualification: Bachelor’s degree in a relevant field
Required Experience: Minimum 12 years
Maximum Age: 55 years
Employment Type: Full-Time
Salary: Market-based competitive remuneration
Application Deadline: 12 September 2026
Application Method: Online
The vacancy was listed by the bank from 1 September 2026 to 12 September 2026.
Required Qualification
Applicants must possess a Bachelor’s degree in a relevant field from an institution recognized by the Higher Education Commission or from a recognized foreign institution.
Because this is a senior strategic marketing position, candidates should ensure that their academic and professional background demonstrates a clear connection with marketing, branding, business, management, communications or another relevant discipline.
The advertisement does not require a specific Master’s degree for eligibility.
Required Professional Experience
Candidates must have at least 12 years of banking or non-banking professional experience involving the management of strategy teams and strategic initiatives.
This experience requirement is important because the position involves organization-wide responsibilities. Candidates should be able to demonstrate practical experience in areas such as strategic planning, brand management, marketing leadership, corporate communications, campaign management and stakeholder coordination.
The experience may come from either the banking or non-banking sector, provided it is relevant to the strategic and managerial nature of the position.
Age Limit
Applicants must be not more than 55 years of age as of 12 September 2026.
Candidates should carefully confirm their age eligibility before submitting an application.
Key Responsibilities
The Head of Marketing Strategy & Branding will lead the development and implementation of comprehensive brand strategies intended to strengthen the bank’s identity and market positioning.
Major responsibilities include:
- Leading the development and implementation of comprehensive brand strategies.
- Formulating and executing marketing plans aligned with overall business objectives.
- Developing and managing the marketing budget to ensure efficient allocation of resources.
- Collaborating with business teams, product managers and other stakeholders to align brand strategy with organizational priorities.
- Working closely with the marketing team to oversee above-the-line and below-the-line marketing campaigns.
- Leading social media campaigns designed to improve brand visibility and audience engagement.
- Managing internal and external communications to maintain clarity and consistency across channels.
- Developing diverse content formats including messages, articles, videos, infographics and social media content to support brand initiatives.
The role therefore combines strategic leadership with hands-on oversight of brand communications, campaign execution and content development.
Brand Strategy and Market Positioning
A major responsibility of the selected professional will be strengthening the Bank of Punjab’s overall market position.
This requires developing a consistent brand strategy that supports the bank’s business goals while ensuring that customers, stakeholders and the wider market receive a coherent message about the organization.
The Head of Marketing Strategy & Branding will need to evaluate market opportunities, understand customer expectations and translate broader business objectives into practical marketing initiatives.
Marketing Planning and Budget Management
The role requires the successful candidate to formulate marketing plans that support the bank’s wider business priorities.
Budget management will also be an important part of the job. The Head of Marketing Strategy & Branding will be responsible for ensuring that available marketing resources are allocated efficiently across campaigns, branding initiatives, communication channels and other strategic activities.
Candidates with experience managing significant marketing budgets and measuring campaign effectiveness may therefore be particularly well suited to the position.
ATL and BTL Campaign Management
The position involves oversight of both above-the-line and below-the-line marketing campaigns.
This may include coordinating mass-media campaigns as well as targeted promotional and customer-engagement initiatives.
The selected professional will work with the marketing team to ensure campaigns are executed properly, remain consistent with the bank’s brand strategy and contribute to wider commercial objectives.
Digital and Social Media Responsibilities
Social media is also an important part of the position.
The successful candidate will spearhead the launch and management of social media campaigns designed to improve brand visibility and engagement.
This requires an understanding of modern digital audiences, content planning, campaign execution and the way digital channels support broader brand objectives.
Candidates should therefore be comfortable working across both traditional and digital marketing environments.
Corporate Communications Responsibilities
The Head of Marketing Strategy & Branding will take responsibility for internal and external communication initiatives.
Messaging across different channels must remain consistent with the organization’s overall brand identity.
This includes communication directed toward employees, customers, business partners, stakeholders and broader public audiences.
The successful candidate should therefore possess strong written, verbal and strategic communication capabilities.
Content Strategy
The position also covers the development of different types of marketing and communication content.
Relevant content may include:
- Corporate and internal messages
- External communications
- Articles
- Videos
- Infographics
- Social media content
- Brand campaign materials
The objective is not simply to produce content but to use it strategically to support brand initiatives and engage the bank’s target audiences.
Who Should Apply?
This position is best suited to experienced marketing and strategy professionals who have already held significant managerial or leadership responsibilities.
Strong candidates are likely to have experience managing multidisciplinary marketing or strategy teams, leading major branding initiatives, developing marketing plans, coordinating with senior business stakeholders and overseeing complex communication campaigns.
Candidates with experience in financial services or banking may have useful sector knowledge, but the advertisement also accepts relevant non-banking experience.
Salary and Benefits
The Bank of Punjab states that the position carries market-based competitive remuneration.
A specific monthly salary has not been disclosed in the official advertisement, meaning the final remuneration is expected to depend on the bank’s approved compensation structure and the selected candidate’s professional profile.
The bank states that its compensation philosophy is intended to maintain internal equity while keeping remuneration aligned with the employment market.
Job Location
The position is based in Lahore, Punjab, Pakistan.
The Bank of Punjab’s official registered and head office address is BOP Tower, 10-B, Block E-II, Main Boulevard, Gulberg III, Lahore.
How to Apply for Bank of Punjab Head of Marketing Strategy & Branding Job 2026
Eligible candidates are required to submit their applications online through the Bank of Punjab career portal.
Applicants should prepare an updated professional CV covering their education, employment history, leadership responsibilities, marketing strategy experience and major strategic initiatives.
Candidates should ensure that their application clearly demonstrates the required 12 years of relevant professional experience.
Apply through the Bank of Punjab career portal on ROZEE.PK
Candidates can also verify the vacancy through the bank’s official careers page:
The Bank of Punjab Official Careers Page
Applications should be submitted before the closing date rather than being left until the final day.
Application Deadline
The last date to apply for the Bank of Punjab Head of Marketing Strategy & Branding Job 2026 is:
12 September 2026
The official Bank of Punjab career listing confirms this closing date.
Selection Process
Only shortlisted candidates will be called for an interview.
The Bank of Punjab reserves the right to accept or reject applications in accordance with its recruitment requirements.
Applicants should make sure that all qualifications, experience and employment details provided in their application can be verified if requested during the recruitment process.
Equal Employment Opportunity
The Bank of Punjab is an equal opportunity employer.
The advertisement encourages applications from women, minorities, differently abled persons and transgender candidates who satisfy the eligibility requirements.
The bank also states that recruitment is based on appropriate qualifications, skills and experience through a structured selection process.
Important Points for Applicants
Candidates should focus particularly on demonstrating senior-level experience rather than providing only a general employment history.
The CV should clearly show responsibilities connected with strategy teams, corporate marketing, brand development, stakeholder management, campaign execution and strategic initiatives.
Applicants with experience managing both traditional and digital marketing channels should highlight that exposure, especially where they have led ATL, BTL, social media or integrated communication campaigns.
More Jobs in Pakistan
For more government, banking and private-sector career opportunities:
https://inpk.pk/category/jobs/
FAQs
What is the last date to apply for the Bank of Punjab Head of Marketing Strategy & Branding Job 2026?
The application deadline is 12 September 2026.
How many vacancies are available?
There is one position available for Head of Marketing Strategy & Branding.
Where is the job located?
The position is based in Lahore, Punjab.
What is the grade of the position?
The advertised grade range is Band-5 to Band-3.
What qualification is required?
Candidates must hold a Bachelor’s degree in a relevant field from an HEC-recognized or recognized foreign institution.
How much experience is required?
Applicants need at least 12 years of banking or non-banking experience involving management of strategy teams and strategic initiatives.
Can candidates with non-banking experience apply?
Yes. The advertisement accepts relevant experience from both banking and non-banking sectors.
What is the maximum age limit?
Candidates must not be more than 55 years old as of 12 September 2026.
What salary is offered?
The advertisement states that the position carries market-based competitive remuneration. A specific numerical monthly salary has not been announced.
What are the major responsibilities?
The role covers brand strategy, marketing planning, budget management, stakeholder coordination, ATL and BTL campaigns, social media marketing, corporate communications and content strategy.
How can candidates apply?
Applications must be submitted online through the Bank of Punjab career portal.
Will every applicant be called for an interview?
No. Only shortlisted candidates will be invited for an interview.
