Power Highway, established in 2007 and home to leading renewable energy and IoT brands including SolarMax and Okasha Smart, is seeking a strategic and dynamic professional for the Head of Marketing position at its Head Office in Lahore.
Role Overview & Responsibilities
The Head of Marketing will lead the group's marketing strategy, brand positioning, and digital engagement across consumer, B2B, and channel partner segments. Key responsibilities include:
- Formulating comprehensive 360-degree marketing, communication, and promotional roadmaps for SolarMax renewable systems and Okasha Smart automation products.
- Overseeing digital marketing, content strategy, social media campaigns, SEO/SEM performance, and trade marketing initiatives.
- Managing brand visibility at national energy expos, trade exhibitions, dealer conventions, and retail touchpoints.
- Conducting customer research and competitor intelligence to identify emerging market niches and product positioning opportunities.
- Leading brand managers, creative designers, and external PR/advertising agencies to deliver consistent, high-impact campaigns.
- Tracking marketing ROI and optimizing promotional expenditure across nationwide channels.
Candidate Profile & Eligibility Nuances
Applicants must hold a relevant bachelor's degree with 8 to 12 years of experience in strategic marketing and brand leadership. An MBA in Marketing from a recognized institution is preferred. Experience within solar power systems, consumer electronics, IoT automation, or electrical manufacturing is an advantage.
Nature of Appointment & Terms
This is a full-time leadership role. Power Highway provides performance-based rewards, professional training, medical benefits, and executive travel/communication facilities within an innovation-focused work culture.
How to Apply
Eligible professionals should email their updated CV to the HR division:
- Email Address: hr@powerhighway.net
- Subject Line Requirement: Specify "Head of Marketing - Head Office, Lahore" in the subject line.
- Application Deadline: 5 October 2026.
Important Instructions
- Applications must be received on or before the closing date; late submissions will not be processed.
- Only candidates matching the core qualifications and experience benchmarks will be invited for preliminary interviews.
- Recruitment helpline is available during working hours (10:00 AM to 6:00 PM) at 042-35316888-89 or 0301-0444881.